I was tasked to design a key visual and a cohesive suite of assets to be used for an associate appreciation initiative—an online shop for associates to select free gifts. My objective was to create something festive, fun, and celebratory.
I wanted each associate to feel excitement from the communications and joy when they finally received their gifts.
The team had several communications planned to affirm associate appreciation during the holiday season through teaser emails and social posts.
Receiving holiday greeting cards always makes for a festive experience. The card was used to express the leaders' appreciation to all of their associates, and included information on how to access the online shop.
The campaign was successful in building conversations and excitement about the pop-up shop, and many items quickly ran out of stock on the first day it launched.
